The RXO Strategy: From Acquisition to Execution in One Year

In 2024, RXO emerged as one of the fastest-growing logistics companies in the industry. Fueled by the strategic acquisition of Coyote Logistics, a 15.9% surge in annual revenue, and major digital advancements in freight brokerage, RXO proved it's playing to win. In this article, I break down how RXO scaled so effectively, what their numbers reveal, and why their tech-first approach is setting the tone for the future of freight.