
Chipotle’s Real Moat: How Cold Chain Logistics and Prep Line Innovation Scaled Fresh Food
Everyone knows Chipotle for fresh ingredients and fast service. But behind the scenes, it’s a logistics story. This post breaks down how Chipotle built a farm-to-restaurant cold chain and redesigned kitchen workflows to scale fresh food faster—and why their operational strategy is harder to copy than it looks.

Instacart: From Gig Economy Darling to Grocery Logistics Engine
Instacart started as a simple grocery delivery app powered by gig workers. Today, it runs the backend logistics stack for some of the largest grocers in North America—powering order routing, in-store picking, fulfillment optimization, and even micro-fulfillment centers. This is the story of how a shopper app became a logistics platform.

Lineage Logistics: How a Quiet Roll-Up Became the Cold Chain King
In just 15 years, Lineage Logistics has quietly built the world’s largest cold chain network—touching 30% of U.S. frozen food supply and supporting everything from grocery giants to vaccine distribution. With over 400 facilities, a deep tech stack, and bold energy investments, Lineage has become a masterclass in modern logistics execution.