J.B. Hunt: From Asset Fleet to Freight Marketplace

J.B. Hunt didn’t disrupt the freight industry—it outlasted the disruptors. While digital brokers burned VC cash, Hunt built J.B. Hunt 360°, a $1B+ freight marketplace layered onto its existing fleet, intermodal network, and contract base. With nearly half its revenue now coming from intermodal—and a tech stack rooted in operational execution—it may be the most future-proof freight company in America.