
Convoy’s Shutdown and the Limits of FreightTech Hype
Convoy raised over $900 million and promised to reinvent trucking with software. By late 2023, it collapsed—leaving behind a lesson that logistics can’t be disrupted by tech alone. This post unpacks what really went wrong: from unit economics to market cycles to the hard truth that moving freight requires more than matching loads—it requires control.

How IKEA Turned Furniture Into a Supply Chain Superpower
IKEA doesn’t just sell sofas and shelves—it sells supply chain precision. From its flat-pack design strategy to in-store logistics and global sourcing, IKEA has redefined what it means to move bulky goods at scale. This is the logistics blueprint behind the blue box.