INSIDE VITAL FARMS AND THE SUPPLY CHAIN OF ETHICAL EGGS

Vital Farms turned “ethical eggs” into a scalable logistics business. Behind the pasture-raised branding is one of the most advanced distributed supply chains in U.S. agriculture — connecting 300+ family farms, regional packing hubs, and major retailers through a network designed for traceability, freshness, and efficiency. This article explores how Vital Farms turned transparency into a logistics advantage and built a billion-dollar brand from the ground up.