How Crumbl Cookies Baked a Logistics Empire—One Weekly Drop at a Time
Ahmed H. Ali Ahmed H. Ali

How Crumbl Cookies Baked a Logistics Empire—One Weekly Drop at a Time

Most people see Crumbl as a TikTok-fueled cookie brand. But behind the pink box is a meticulously timed logistics machine—driven by weekly menu rotations, national fulfillment, and vertically integrated supply chain playbooks. Here’s how Crumbl scaled faster than almost any dessert brand in America—without losing rhythm.

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Buc-ee’s: Not Your Average Gas Station
Ahmed H. Ali Ahmed H. Ali

Buc-ee’s: Not Your Average Gas Station

Buc-ee’s isn’t just a quirky roadside stop—it’s a logistics marvel. With stores that span 70,000 square feet and gas stations with over 100 pumps, the company has quietly become a masterclass in inventory velocity, distribution efficiency, and customer throughput.

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Warp Logistics
Ahmed H. Ali Ahmed H. Ali

Warp Logistics

Most logistics startups chase the last mile. Warp focuses on the forgotten one—the middle mile. With a network of cross-docks, tech-driven consolidation, and a flexible carrier model, Warp is quietly building the connective tissue for freight that actually flows.

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The New Stand: Retail-As-INfrastructure in Urban Transit Hubs
Ahmed H. Ali Ahmed H. Ali

The New Stand: Retail-As-INfrastructure in Urban Transit Hubs

The New Stand isn’t just a modern kiosk—it’s a logistics platform disguised as a lifestyle retailer. Built for mobility, micro-footprints, and high-density commuter zones, it combines curated product offerings with data-driven inventory systems to redefine what convenience looks like in the 21st century.

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Cuts Clothing and the Hidden Logistics Play Behind Every T-Shirt
Ahmed H. Ali Ahmed H. Ali

Cuts Clothing and the Hidden Logistics Play Behind Every T-Shirt

Cuts Clothing is more than a DTC fashion brand—it’s a logistics-first operation that treats apparel like inventory, not hype. With fewer than 100 active SKUs, container-aligned drop cycles, and return reintegration built into forecasting, Cuts delivers on speed, margin, and customer trust at a level few competitors can match.

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Amalfi Jets: Private Aviation Runs on Logistics, Not Just Luxury
Ahmed H. Ali Ahmed H. Ali

Amalfi Jets: Private Aviation Runs on Logistics, Not Just Luxury

Amalfi Jets isn’t scaling on luxury alone—it’s scaling on logistics, content, and customer clarity. By turning TikTok into a demand engine and structuring operations like a 4PL, they’ve built a private aviation brand for the modern affluent traveler. The planes aren’t theirs—but the experience is.

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Chick-fil-A Is a Logistics Company That Sells Chicken
Ahmed H. Ali Ahmed H. Ali

Chick-fil-A Is a Logistics Company That Sells Chicken

Everyone talks about Chick-fil-A's service. Fewer talk about the supply chain that powers it. From regional DCs to vertically integrated poultry operations, Chick-fil-A’s real advantage is upstream control—and a logistics rhythm that makes fast food feel frictionless.

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BYD Is Building the Logistics Stack for the EV Age
Ahmed H. Ali Ahmed H. Ali

BYD Is Building the Logistics Stack for the EV Age

Most car companies outsource complexity. BYD absorbs it. From raw materials to ro-ro vessels, this isn’t a brand chasing EV headlines—it’s a vertically integrated freight system that just happens to make cars.

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Cloudflare Is Quietly Rebuilding the Internet from the Edge Out
Ahmed H. Ali Ahmed H. Ali

Cloudflare Is Quietly Rebuilding the Internet from the Edge Out

Cloudflare is more than just a CDN or security provider—it’s the operations layer for a faster, safer, and programmable internet. With 300+ global data centers, a unified control plane, and a logistics strategy that mirrors FedEx, Cloudflare is turning its edge network into something much bigger: the default infrastructure for the modern web.

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How Turo Built a Decentralized Logistics Network Without Owning a Fleet
Ahmed H. Ali Ahmed H. Ali

How Turo Built a Decentralized Logistics Network Without Owning a Fleet

Turo isn’t just disrupting the rental car industry—it’s redefining what logistics looks like in a decentralized world. With over 350,000 vehicles listed across 10,000 cities, Turo built a flexible, asset-light logistics engine without branches, yards, or a fleet. Behind the app interface lies one of the most complex orchestration platforms in travel. Here’s how Turo turned parked cars into a global logistics network.

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How Ace Hardware Powers 4,000+ Independents with a Shared Supply Chain
Ahmed H. Ali Ahmed H. Ali

How Ace Hardware Powers 4,000+ Independents with a Shared Supply Chain

Ace Hardware isn’t a chain—it’s a network. With over 4,000 independently owned stores across the U.S., Ace built a logistics model that enables small-town hardware shops to compete with giants. At the heart of this system lies a member-owned co-op with centralized distribution, private fleet logistics, and one of the most efficient store-replenishment engines in retail.

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CarMax: The Used Car Giant That Moves Like a Logistics Platform
Ahmed H. Ali Ahmed H. Ali

CarMax: The Used Car Giant That Moves Like a Logistics Platform

CarMax didn’t win the used car market by selling cars—it won by moving them. Behind its clean showrooms and online listings is a logistics engine that treats every vehicle like a high-velocity SKU. With reconditioning hubs that operate like fulfillment centers, an internal carrier network, and real-time inventory orchestration, CarMax has quietly built one of the most advanced supply chains in retail. This isn’t a dealership model. It’s a national distribution network disguised as car sales—and it’s the reason they turn inventory twice as fast as competitors.

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Building the Infrastructure for Trust in the Watch Market
Ahmed H. Ali Ahmed H. Ali

Building the Infrastructure for Trust in the Watch Market

Luxury watches are valuable, collectible, and often counterfeited. Bezel is betting that trust—not just selection or price—is the real differentiator in online watch retail. With authentication protocols, supply chain transparency, and a vertically integrated fulfillment model, Bezel isn’t just a marketplace. It’s a logistics company designed to de-risk a high-value, high-friction category.

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ScriptDrop: The Last-Mile Prescription Layer You’ve Never Heard Of
Ahmed H. Ali Ahmed H. Ali

ScriptDrop: The Last-Mile Prescription Layer You’ve Never Heard Of

Most missed prescriptions don’t fail at the pharmacy—they fail in the handoff. ScriptDrop doesn’t deliver meds. It delivers the logistics infrastructure that makes sure every script reaches the right patient, on time, and fully compliant. This is last-mile built for healthcare.

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Bringg: The Silent Engine Powering Retail Delivery at Scale
Ahmed H. Ali Ahmed H. Ali

Bringg: The Silent Engine Powering Retail Delivery at Scale

Most retailers don’t fail at delivery—they fail at coordination. Bringg doesn’t move boxes. It moves logic. And it’s quietly becoming the platform that lets multi-store, multi-fleet brands orchestrate fulfillment with Amazon-like control.

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Toast: The POS That Quietly Became a Restaurant Logistics Engine
Ahmed H. Ali Ahmed H. Ali

Toast: The POS That Quietly Became a Restaurant Logistics Engine

Toast started as a point-of-sale tool. Today, it’s the heartbeat of logistics in over 90,000 restaurants—coordinating delivery, prep, inventory, and loyalty into one system. In a world where restaurants act like micro-fulfillment centers, Toast is the real-time OS powering them behind the scenes.

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