Warp Logistics
“Middle mile is ignored. We need to change that.”
Before products reach your doorstep or a store shelf, they move—often inefficiently—through staging areas, warehouse hops, and cross-regional transport legs. This in-between layer is what the industry calls the “middle mile.” And while everyone obsesses over same-day delivery and warehouse robotics, the middle mile is still stuck in spreadsheets and call centers.
That’s where Warp comes in.
Founded in 2021, Warp is built around one premise: middle-mile freight should operate more like infrastructure than a patchwork of contracts. The company isn’t trying to be the next Uber Freight or a digital 3PL. It’s building an orchestrated freight system—modular, API-driven, and designed for multi-origin, multi-destination routing across B2B and D2C nodes.
A Founder-Led Vision with Operational Depth
Warp was co-founded by Daniel Sokolovsky, who previously built AxleHire—a last-mile delivery platform. That exposure to last-mile inefficiencies sparked a deeper question: why were upstream handoffs so fragmented, opaque, and unpredictable?
So Warp flipped the model. Instead of adding more delivery drivers or warehouse space, it focused on consolidating what already existed—using software to choreograph freight through shared infrastructure.
In just two years, Warp has scaled to over 50 cross-dock locations, formed relationships with 10,000+ carriers, and orchestrates freight movement for CPG brands, retailers, and DTC operations that ship both pallets and parcels.
How Warp Works: A Modular Freight Operating System
Warp’s logistics engine is built on three key product pillars:
1. FlowSkip – Unified Middle-Mile Consolidation
FlowSkip combines B2B and D2C shipments into consolidated routes using Warp’s own cross-dock network. This is crucial for brands that have fragmented order types: pallet shipments going to stores, while individual parcels go to customers.
With FlowSkip, Warp:
Consolidates multi-node freight into shared truckloads
Reduces touches between warehouses and stores/DCs
Improves truck utilization and reduces dwell time at DCs
Use case: A beverage company shipping 150 pallets across 20 retail locations and 500 boxes to customers. Rather than running two separate logistics chains, Warp groups, stages, and dispatches all of it on a single coordinated network.
2. Dynamic Routing Engine
This is where Warp’s tech edge shines. Every shipment is routed not just by distance, but by:
Real-time inventory position
Regional demand velocity
Driver availability
SLA targets
Their routing engine dynamically selects carriers, cross-docks, and linehauls to optimize for cost and service level. The result: fewer split shipments, lower overage penalties, and tighter handoffs.
3. Freight Visibility Layer
End-to-end tracking is table stakes in last-mile. In middle-mile, it’s rare. Warp changes that by embedding visibility into every leg:
Automated check-in/out at cross-docks
Predictive ETAs
Exception alerts by SKU and order group
Customers get access to dashboards and API feeds that integrate with WMS/TMS systems, allowing them to plan labor, track inventory in transit, and reduce receiving friction.
The Network: Infrastructure Without Owning Assets
Warp operates an asset-light model—they don’t own trucks or warehouses. But their edge is in how they leverage what already exists.
They’ve built a 50+ location cross-dock network with regional density across major metros like Los Angeles, Chicago, Dallas, Atlanta, and New Jersey. These cross-docks serve as:
Inbound aggregation points for freight from suppliers
Outbound consolidation points for shared deliveries
Staging grounds for D2C handoffs
Each node is equipped with standardized staging protocols, barcode scanning, and carrier handoff integrations. That means every load is optimized not just for destination, but for the next stage in the chain.
Freight as a Service, Not a Contract
Where most logistics providers ask customers to commit to contracts, lanes, and volume minimums, Warp offers modular, pay-as-you-go services. You can use them for:
One-time routing optimization
High-velocity regional loops
Retail drop shipping during seasonal spikes
This flexibility is a massive advantage for mid-size brands with growing logistics complexity but limited in-house capabilities.
Warp vs Traditional 3PLs
Most 3PLs are static: warehousing + fixed carrier contracts + basic scheduling. Warp is dynamic:
Real-time routing vs. pre-set lanes
Shared-use cross-docks vs. single-customer DCs
Integrated visibility stack vs. PDF load confirmations
Where 3PLs lock you into a lane, Warp reroutes you based on actual demand.
What Warp Solves That Others Miss
SKU-level routing: Most routing is box- or pallet-based. Warp tracks items, not just loads.
Multimodal handoff planning: Warp choreographs parcel and pallet movements in one system.
Overage and split shipment minimization: By staging orders at shared cross-docks, Warp reduces inventory fragmentation.
Short-haul LTL optimization: For urban markets, Warp compresses multiple stops into one route, increasing drop density.
Key Metrics (As of 2023):
50+ cross-dock facilities in active use
10,000+ carrier relationships across regional and national networks
Clients include mid-market CPG, beverage, apparel, and electronics brands
Freight cost savings: up to 30% vs legacy middle-mile approaches
Delivery SLA adherence: >96% within contracted time windows
The Long-Term Play: Freight Coordination as Infrastructure
Warp isn’t trying to own trucks. It’s trying to own the decision layer of freight. If they can embed themselves in the orchestration layer of 10,000+ mid-market shippers—each needing smarter routing across store, DC, and DTC channels—they become a freight backbone.
And in a world where shipping costs are volatile and warehouse labor is tight, that routing advantage compounds.
Final ThoughtS: The Middle Mile Becomes the Model
Warp is betting that the next evolution of logistics won’t be about speed—it will be about synchronization. Not faster trucks. Smarter handoffs. Not more drivers. Better planning.
And that shift—from volume to visibility—is why Warp’s model matters. Because the brands that win in modern logistics aren’t the ones who ship fastest. They’re the ones who move with intent.
And Warp is building the infrastructure to help them do exactly that.
