How Crumbl Cookies Baked a Logistics Empire—One Weekly Drop at a Time

Most people see Crumbl as a TikTok-fueled cookie brand. But behind the pink box is a meticulously timed logistics machine—driven by weekly menu rotations, national fulfillment, and vertically integrated supply chain playbooks. Here’s how Crumbl scaled faster than almost any dessert brand in America—without losing rhythm.