How Crumbl Cookies Baked a Logistics Empire—One Weekly Drop at a Time
Most people see Crumbl as a TikTok-fueled cookie brand. But behind the pink box is a meticulously timed logistics machine—driven by weekly menu rotations, national fulfillment, and vertically integrated supply chain playbooks. Here’s how Crumbl scaled faster than almost any dessert brand in America—without losing rhythm.
Chipotle’s Real Moat: How Cold Chain Logistics and Prep Line Innovation Scaled Fresh Food
Everyone knows Chipotle for fresh ingredients and fast service. But behind the scenes, it’s a logistics story. This post breaks down how Chipotle built a farm-to-restaurant cold chain and redesigned kitchen workflows to scale fresh food faster—and why their operational strategy is harder to copy than it looks.
Instacart: From Gig Economy Darling to Grocery Logistics Engine
Instacart started as a simple grocery delivery app powered by gig workers. Today, it runs the backend logistics stack for some of the largest grocers in North America—powering order routing, in-store picking, fulfillment optimization, and even micro-fulfillment centers. This is the story of how a shopper app became a logistics platform.
Lineage Logistics: How a Quiet Roll-Up Became the Cold Chain King
In just 15 years, Lineage Logistics has quietly built the world’s largest cold chain network—touching 30% of U.S. frozen food supply and supporting everything from grocery giants to vaccine distribution. With over 400 facilities, a deep tech stack, and bold energy investments, Lineage has become a masterclass in modern logistics execution.